Navigating the Pet CBD Category: Regulations, Misinformation, and Best Practices

The pet CBD market is booming, with products ranging from oils to chews and balms, offering benefits such as decreased anxiety and increased mobility for pets. However, navigating this growing category can be overwhelming for retailers due to a lack of clear regulations and misinformation.

Bryan Radtke, CEO of Kradle, a pet CBD manufacturer, emphasized the need for clear and reasonable regulations to benefit consumers, manufacturers, retailers, and regulators. With the 2018 Farm Bill legalizing hemp and hemp-derived CBD products at the federal level, the industry has seen significant growth, but state regulations still vary.

Steve Smith, president of Pet Releaf, highlighted the importance of educating retailers on CBD products to help them recommend the best options for specific pets and wellness concerns. While the market is saturated, retailers can stand out by offering brands with transparent information on their products.

Regulations are evolving, with bills like H.R.841 and S.1698 aiming to provide more clarity and allow CBD to be marketed as dietary supplements. Manufacturers like Kradle, Pet Releaf, and Treatibles emphasize third-party testing and quality seals to authenticate their products.

Retailers should be aware of the different types of CBD extracts, such as full-spectrum and broad-spectrum, as well as the importance of certificates of analysis. By understanding these key factors and staying informed on industry developments, retailers can navigate the pet CBD category successfully and provide customers with safe and effective products for their pets.