Navigating the Growing Industry of CBD for Pets: Insights and Challenges

The booming industry of CBD for pets is on the rise, with sales quadrupling in 2018 and expected to reach $1.16 billion by 2022. However, navigating this market is not as easy as it seems. From the science behind CBD for pets to the regulations surrounding its use, there are many factors to consider.

One of the challenges in this industry is the lack of research on the effects of CBD on animals. While some studies have shown promise for conditions like joint pain and seizures in dogs, the research is still in its early stages. This makes it important for pet owners to consult with experts and veterinarians before using CBD products on their pets.

Another hurdle for pet CBD brands is the complex legal landscape surrounding cannabis. With federal and state laws varying on the legality of CBD products, it can be difficult for companies to navigate these regulations. The FDA also plays a role in regulating the marketing of CBD products for pets, making it important for brands to adhere to these guidelines.

Despite these challenges, there are success stories in the pet CBD industry. Brands like Treatibles and Willie’s Rescue have found ways to stand out by providing high-quality products and telling a compelling story. By focusing on quality, customer service, and endorsements from pet professionals, these brands have been able to thrive in a competitive market.

Overall, the pet CBD industry is a growing market with plenty of opportunities for brands to succeed. By staying informed on the latest research, regulations, and marketing strategies, companies can navigate the challenges and find success in this booming industry.