Chrissy Teigen and John Legend Launch Kismet: A New Pet Lifestyle Brand
Chrissy Teigen and John Legend Launch New Pet Food Brand, Kismet, with a Focus on Nutrition and Philanthropy
LOS ANGELES — Celebrity power couple Chrissy Teigen and John Legend have announced their latest business venture, Kismet, a pet lifestyle brand that aims to revolutionize the pet food industry. The brand will offer premium dog food, merchandise, and engaging content for modern pet parents.
Teigen and Legend, who have always been passionate pet parents, expressed their excitement about the launch of Kismet. They shared, “Dogs have always been a big part of our lives. We know the special bond that comes with being a pet parent, and we wanted to create a brand that truly represents that. Kismet is all about providing high-quality food, lifestyle goods, and content for pets and their people.”
To ensure the brand’s success, Teigen and Legend have enlisted the help of Dr. Kwane Stewart, a renowned veterinarian and founder of Project Street Vet, a nonprofit organization that provides free veterinary care to pets in need. Dr. Stewart will serve as Kismet’s chief veterinary officer, bringing his expertise and commitment to animal welfare to the brand.
Dr. Stewart, who has been providing free veterinary care to pets in underserved communities for over a decade, expressed his excitement about the partnership with Teigen and Legend. He shared, “I am thrilled to be a part of Kismet and to have the opportunity to provide nutrition to pets in need. This partnership will allow us to further our mission of helping animals live healthier lives.”
Kismet has also partnered with board-certified veterinary nutritionists to develop its dog food formulas, which aim to provide the best nutrition for pets. The brand’s formulas focus on gut health, using pre- and probiotics, superfoods, and real animal proteins to support digestive health and overall well-being in dogs.
In addition to its nutrition line, Kismet is also committed to supporting animal welfare through its philanthropic arm, Kismet Cares. The brand’s beneficiaries include Project Street Vet and Paws for Life, a nonprofit organization that rescues and rehabilitates dogs from high-kill shelters.
Kismet’s products are currently available for purchase on their website, KismetPets.com, with plans to expand their retail footprint in the future. The brand offers complete-and-balanced diets in two recipes, as well as treats made with limited ingredients and slow-cooked for maximum flavor.
Overall, Kismet aims to bring people together through their shared love of dogs and provide a fresh perspective on pet food and nutrition. With the support of Teigen, Legend, and Dr. Stewart, Kismet is poised to make a significant impact in the pet food industry and beyond.
