CULT Food Science Corp. Partners with Pilothouse Digital and Pawmates to Enhance Noochies! Pet Nutrition Brand Marketing

CULT Food Science Corp. Partners with Pilothouse Digital to Boost Noochies! Pet Nutrition Brand

TORONTO — CULT Food Science Corp. made a significant announcement on May 14, revealing that its Noochies! pet nutrition brand has joined forces with Pilothouse Digital, a renowned digital marketing agency. The partnership aims to elevate the brand’s marketing efforts and enhance consumer engagement.

Pilothouse Digital specializes in providing digital marketing solutions for direct-to-consumer (DTC) brands, focusing on customer acquisition, sustainable growth, and scalability. With a track record of success working with top brands like Four Sigmatic, Songfinch, Tru Earth, and Unilever, Pilothouse Digital is poised to be an ideal partner for Noochies!, according to CULT.

Dan Norcia, director of partnerships at Pilothouse Digital, expressed his excitement about the collaboration, stating, “The entire team at Pilothouse is very excited about partnering with Noochies! to begin marketing efforts directly to consumers. We believe Noochies! is ideally positioned in the animal health and pet nutrition space to build a large consumer base.”

Through this strategic partnership, CULT will leverage Pilothouse’s expertise in marketing to increase consumer awareness of the Noochies! brand, drive engagement, and boost sales. The collaboration is expected to strengthen Noochies!’ position in the market and attract new consumer segments.

Mitchell Scott, CEO of CULT, shared his enthusiasm about the partnership, saying, “We are thrilled to ramp up our efforts with Pilothouse. Their proven success in scaling marketing efforts seamlessly aligns with our growth objectives. We anticipate seeing impactful results in the short term, enhancing value for our stakeholders.”

In addition to the partnership with Pilothouse, CULT’s subsidiary Further Foods Inc. announced a collaboration on May 21 with Pawmates, an app connecting dog parents with essential services and other pet parents. Through this partnership, Further Foods will utilize Pawmates’ platform to showcase the Noochies! brand, raise consumer awareness, and advance its DTC strategy.

Colin Jarvis-Gaum, founder and CEO of Pawmates, expressed his excitement about the collaboration, stating, “I’m excited to be partnering with Noochies! to bring sustainable pet treats to our engaged Pawmates community.”

By teaming up with Pawmates, Noochies! aims to become a top choice for health-conscious, sustainably minded pet parents. The brand will be prominently featured on the Pawmates app, allowing consumers to learn more about its innovative products.

These partnerships mark CULT’s recent efforts to enhance its pet nutrition platform and expand its market presence. Stay tuned for more updates on the latest developments in the pet food processing industry on our News page.