CULT Food Science Corp. Expands Noochies! Pet Food Brand with Vallet Seller Partnership

CULT Food Science Corp. Expands Noochies! Pet Food Brand with Vallet Seller Partnership

TORONTO — CULT Food Science Corp. made a big announcement on May 28, revealing that its subsidiary Further Foods Inc. has teamed up with Vallet Seller to bring its Noochies! cultivated pet food brand to a wider audience. This partnership will see Noochies! products available on major online retailers such as Amazon, Target, Kroger, and Walmart.

Noochies! is breaking new ground as the world’s first freeze-dried, high-protein, and nutrient-rich pet treats that are developed without any factory farming, according to CULT. The brand utilizes patent-pending ingredients — Bmmune® and Bflora® — to offer health benefits to pets. These animal-free ingredients can support digestive, immune, and overall health in pets. By launching Noochies! online, CULT aims to meet the growing consumer demand for ethical and sustainable pet nutrition products.

Vallet Seller is renowned for its streamlined online selling process, enabling brands to efficiently manage their presence across various digital platforms. With over 35 marketplace storefronts, Vallet Seller will help Further Foods expand the visibility and availability of Noochies! on e-commerce sites. This partnership is set to make CULT’s products more accessible to consumers on their preferred platforms.

Mitchell Scott, CEO of CULT, expressed excitement about the partnership, stating, “Our partnership with Valet Seller is yet another critical piece of expanding our retail distribution of Noochies! into the United States. We now have our direct-to-consumer platform, strategic partnerships with pet-focused communities, and a growing network of online marketplaces to make Noochies! as accessible as possible for consumers.”

This move is part of CULT’s broader strategy to enhance its omnichannel approach for Noochies! Earlier this month, the company also partnered with a marketing agency and a mobile app to further expand the brand’s retail presence.

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