The Changing Dynamics of Pet Parenting: Insights from J S Rama Krishna

The COVID-19 pandemic has brought about a shift in how people view their furry companions, with many realizing that pets are not just animals but integral members of the family. In a recent interview with J S Rama Krishna, the Business Head for Pet Food at Growel Group, insights were shared on effective pet parenting and the importance of understanding the needs of our four-legged friends.

Rama Krishna, who has 18 years of experience in the industry, emphasized the term “pet parenting” over “pet ownership,” highlighting the special bond that exists between humans and their pets in India. He noted that pets have always been considered part of the family in the country, with many individuals finding comfort and companionship in their furry friends, especially during times of isolation.

One key aspect of pet parenting that Rama Krishna discussed was the importance of pet nutrition. He pointed out a gap in the market for vegetarian pet food in India, where a significant portion of the population is vegetarian. To address this need, Growel Group is set to launch a vegetarian range of pet food that caters to the nutritional requirements of pets at different life stages.

Additionally, Rama Krishna touched upon the trend of adopting indie dogs, urging caution and emphasizing the need to understand and connect with these dogs based on their unique behaviors. He also advised on the importance of socializing pets, recommending gradual exposure to larger groups of dogs to prevent stress and irritability.

In closing, Rama Krishna encouraged all pet parents to prioritize their pet’s well-being, emphasizing the importance of allowing pets to grow with their individuality and providing them with proper nutrition. He also highlighted the joy that pets can bring to our lives and suggested visiting pet cafes as a way to experience the affection of animals and enrich our daily lives. As the world continues to navigate the challenges of the pandemic, the bond between humans and their pets remains a source of comfort and joy for many.