German pet food brand is on a mission to help pets in need by making pet food more social
STRAYZ Petfood GmbH: A Socially Conscious Approach to Pet Nutrition and Welfare
Title: Berlin-Based Pet Food Brand STRAYZ Makes a Difference for Stray Animals Worldwide
In a world where younger consumers are demanding more from the companies they support, one Berlin-based pet food brand is stepping up to make a difference for pets in need. Founded in 2020, STRAYZ Petfood GmbH is not your average pet food company. With a mission to support stray animals worldwide, the brand is making waves in the CPG market with its unique social initiatives.
Co-founded by Madeline Metzsch, Saskia te Kaat, and Stefanie Zillessen, STRAYZ was born out of a desire to help street animals in need. Metzsch, a self-proclaimed cat lady, was inspired to start the brand after encountering a pregnant street cat named Mushki during a vacation in the Seychelles Islands. Witnessing the plight of stray animals firsthand, she knew she had to do something to make a difference.
The core of STRAYZ’s mission lies in its “Buy 1 Give 1” model, where for every product sold, the brand makes a donation to animal welfare organizations that support pets in need. Since its inception, STRAYZ has partnered with 12 animal welfare organizations across Europe and India, providing over 3.7 million meals, funding medical treatments, and supporting neutering procedures for stray animals.
But STRAYZ’s impact goes beyond just donations. The brand also focuses on providing high-quality, organic pet nutrition products that are tailored to the specific dietary needs of cats and dogs. With a range of wet foods, treats, and merchandise, STRAYZ ensures that pet owners can feed their furry friends nutritious meals while also supporting a good cause.
In addition to its social initiatives, STRAYZ is committed to transparency and sustainability in its sourcing practices. The brand uses organic, locally sourced ingredients to create its products, ensuring that every pet food is ethically conscious and environmentally responsible.
Despite being a small team of eight women, STRAYZ has made a significant impact in the pet food industry. Through a combination of online and in-store retail strategies, the brand has been able to reach a broader audience and raise awareness for its mission. With plans to expand into new European markets and establish more partnerships with retailers, STRAYZ is poised to continue making a difference for stray animals worldwide.
As consumers increasingly seek out brands with ethical values, STRAYZ stands out as a shining example of how companies can make a positive impact on the world while providing high-quality products for pets. With a dedicated team and a strong commitment to its mission, STRAYZ is on a mission to change the lives of stray animals, one meal at a time.
