Navigating Consumer Demand for Sustainable Pet Food: Insights from Industry Experts
The pet food industry is undergoing a significant shift towards sustainability, with consumers demanding more eco-friendly and socially responsible products. At the recent Petfood Forum 2024 in Kansas City, a panel of industry experts discussed the changing demands of pet owners and how pet food companies can keep up with these trends.
Shannon Landry, Pet Brand Manager at Packaged Facts, highlighted the shift in consumer preferences, noting that younger pet owners are more concerned about sustainability. They are open to using sustainable sources, such as insect protein and plant-based pet foods. With younger generations taking over pet ownership, there is a growing interest in sustainable products, driven by social media influence and a desire to experiment.
Brian Steinwagner, Executive Vice President with Morris Packaging, discussed changes in packaging trends, noting a shift towards smaller, more sustainable packaging options. From larger 30- or 40-pound bags, pet food companies are now offering 5- to 15-pound bags with recyclable or recycled content.
Adam Craig, Director of Product Development at Hill’s Pet Nutrition, emphasized the importance of maintaining product efficacy and nutrition while incorporating sustainable practices. Consumers want sustainable products but are not willing to compromise on their pets’ health. The industry must find a balance between sustainability and product quality.
Elizabeth Maier, Director of Growth and Innovation at Wilbur-Ellis Nutrition, highlighted the challenges of meeting consumer demand for sustainability while managing costs. The industry is under pressure to adapt to sustainable practices, especially with the rise of online shopping impacting sustainability efforts.
Stephie Volo, Chief Impact Officer at Earth Animal, stressed the importance of data and research in understanding consumer expectations. Pet parents who prioritize sustainability are vocal about their priorities and expect high-quality, nutritious products with minimal environmental impact. Collaboration with suppliers and meaningful storytelling about sustainability efforts are key to meeting consumer expectations.
Overall, the pet food industry is facing a growing demand for sustainable products, driven by changing consumer preferences and a desire for eco-friendly options. Companies must adapt to these trends and prioritize sustainability in their product development strategies to meet the evolving needs of pet owners.
