Rhodes Pet Science Launches Hyper-Traceable Pet Food Brand Goodlands

Rhodes Pet Science, a pet care company based in Auckland, New Zealand, is making waves in the pet food industry with the launch of its new hyper-traceable pet food brand, Goodlands. This new brand, along with Rhodes’ other brands NOOD and BONKERS, is set to revolutionize the way pet parents care for their furry friends.

With a focus on shaping the future of pet nutrition and wellness, Rhodes has quickly expanded its brand portfolio to reach pet owners in 15 countries and over 200,000 distribution areas in just 36 months. The company is on track to become the fastest growing pet care company in the world this year, thanks to its innovative approach to meeting the needs of Millennial and Gen Z pet parents.

Goodlands, the latest addition to Rhodes’ lineup, takes ingredient traceability to the next level with its Smart Trace Technology™. This technology allows pet owners to trace all ingredients back to their original source, providing a level of transparency that is unmatched in the industry. The brand offers a variety of dry cat and dog food formulas, including options specifically designed for kittens and puppies.

In addition to Goodlands, Rhodes is also launching Smart Box, a health-monitoring cat litter, and Business Litter, a sustainable clay litter alternative. These new products, along with the continued success of BONKERS and NOOD, are solidifying Rhodes’ position as a leader in the pet care market.

“We are committed to pushing the boundaries of innovation in the pet care industry to meet the evolving needs of pet parents,” said Alistair King, co-founder of Rhodes. “Our brands offer genuine innovation, high quality ingredients, and superior performance, all at a more affordable and accessible price point.”

With partnerships with retail giant Walmart in the United States, Rhodes is making a significant impact on the global pet food market. Pet owners can expect to see even more exciting developments from Rhodes Pet Science as the company continues to revolutionize the way we care for our beloved pets.